CzechInvest received a prestigious Business Superbrands award at the beginning of March 2018 following a multi-round selection process conducted by the Business Brand Council composed of professionals in the areas of business, communication, marketing, media and marketing research. The key factors in selecting award winners are innovation, brand building, renown and prestige.
The international Superbrands organisation was established in Great Britain in 1994 and over the course of two decades expanded to more than 90 countries across five continents. The organisation has presented awards in the Czech Republic for the past five years since resumption of its activities here in 2013. The main purpose of the project is to annually identify the best brands on local markets on the basis of uniform criteria and methods.
More information about Superbrands is available on the organisation’s website.