“The company intends to expand production, and since it has until now been located in rented space in the town of As since 1996, the decision was made to build its own plant in Cheb’s industrial park,” says Marketa Jirku, Director of CzechInvest’s regional office for the Karlovy Vary region. “Besides increasing turnover, the goal of the investment is also to increase labour productivity and improve working conditions for employees,” she adds.
At this time in the Czech Republic, Playmobil is only assembling and packaging parts delivered from Germany. “The project is divided into two stages. In the first phase, we will build a production and assembly facility with administrative spaces. We will later expand the site and purchase machines for injection moulding of plastic parts for toys,” says Kurt Gertler, Manager of Playmobil CZ, describing the planned investment. “These machines will produce semi-finished products – plastic parts for toys, which will subsequently be completed on assembly and packaging machines.“
In the future, the Playmobil Group wants to make its Czech branch one of its pivotal foreign plants for production and assembly of toy parts. The main reasons for this are the lower production costs and its close proximity to its parent factory in Dietenhofen near Nuremberg.
For more than three decades, the brand name PLAYMOBIL has been a synonym for an important toy which stimulates the creativity and imagination of children. The first figures were presented to the public in February 1974 at the international toy fair in Nuremberg. About 1,8 billion figures have been produced so far. In the anniversary year the Brandstätter Group had more than 2.600 employees and achieved a group turnover of 370 Mio. €.
Kurt Gertler, Martina Bobuljakova
Playmobil CZ, spol. s. r. o., Okruzni 34, 35201 As, Czech Republic