Business and Investment Development Agency


press release

Startups Readmio and FaceUp represent the Czech Republic at the Creative Business Cup global final

FaceUp, which helps detect bullying, fought its way into the world’s top six

Startups Readmio and FaceUp represent the Czech Republic at the Creative Business Cup global final Source: CzechInvest
  • the global competition is focused on startups in the cultural and creative industries
  • CzechInvest organised the Czech national round of the Creative Business Cup for the fifth year
  • more than eighty startups from around the world participated in the international event in Copenhagen 

The winners of the national round of the Creative Business Cup (CBC) competition, Readmio (for 2021) and FaceUp (for 2020), represented the Czech Republic at the CBC global final in Copenhagen, Denmark, which took place online on 28-29 June 2021. Companies from more than eighty countries around the world participated in the competition. The Czech startup FaceUp was among the top six contestants.

CzechInvest organised the national round of the CBC in the Czech Republic for the fifth year. The agency seeks out innovative startups in the cultural and creative industries and helps to verify their global potential, put them in contact with investors and facilitate their access to capital.

This year’s national winner, Readmio, is the developer of a story-reading application that has already been downloaded by more than 100,000 users. The application stands out due to its sound effects, which draw the listener into the story, and is thus gaining unparalleled interest among children and their parents. The stories are popular in the Czech Republic and Slovakia, and the startup is working on expanding the application to the United Kingdom and Germany, for example.

The winner of the 2020 edition of the CBC is FaceUp, which was founded by three former high-school students from Brno who created a web and mobile application that detects bullying in schools, companies and even in homes and helps to address it. More than 1,800 schools and companies in 15 countries are currently registered in the project.

“CzechInvest’s mission is to help Czech entrepreneurs, thanks to whom we can live in a prosperous, confident country. All entrepreneurs need to have determination, a passion for the matter at hand, and an idea. However, startups in particular, including those in the cultural and creative industries, are showing something more – a society-wide reach and the ability to find and even create market niches. They are succeeding in demonstrating that Czech creativity has global potential,” says Patrik Reichl, CzechInvest, commenting on the results achieved by Czech startups. 

The organiser of the international Creative Business Cup competition is the Creative Business Network, a non-profit organisation focused on support for start-ups in the creative industries. The competition has been held annually since 2012 with the aim of supporting creative startups, putting them in touch with each other and helping them find investors and conquer foreign markets.

About CzechInvest 
CzechInvest plays a key role in the area of comprehensive support for business and investments. The agency’s unique combination of regional, central and international operations ensures the integrity of its services and its ability to connect global trends with the regional conditions in the Czech Republic. One of CzechInvest’s primary objectives is the transformation of the Czech Republic into an innovation leader of Europe. CzechInvest is a state contributory organisation subordinate to the Ministry of Industry and Trade of the Czech Republic. The agency was established in 1992. More information is available at and on CzechInvest’s Twitter, Facebook and LinkedIn pages. 

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