Business and Investment Development Agency

BUSINESS SHAKER - How to win new business in the US market

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BUSINESS SHAKER - How to win new business in the US market

Would you like to expand your business abroad? Are you interested in new business opportunities in the US? Do you wonder what the US market considers “hot” technologies and solutions?

The Czech IT ecosystem composed of both well-established firms and startups is growing every year. Therefore, these Czech companies are looking for the new expansion opportunities. Thanks to its strong market and large number of investors, the US can be considered an ideal destination for them. Do not miss the unique opportunity to meet our interesting guest speakers, Maria Sullivan and Phillip Walker.

Our workshop is focused on sales strategies and “How to win new business in the US market”. We will also discuss technological trends that are hot or desired in the US. In this session, you will receive useful information and tips that are needed for strategic decision-making in relation to foreign expansion in the US. Join this workshop to learn more about “need to know” topics such as:

  • Understanding the business culture
  • Developing the proper value proposition
  • Finding the RIGHT buyers for your product or solution
  • The importance of networking and building a relationship with your target buyer
  • What actions to take before and after meeting with your target buyer
  • Creating personalized introductions and follow-ups

 The workshop is open to startups with international (US) ambition that are developing new technologies in a preferred KET sector (photonics, microelectronics, nanoelectronics, nanotechnology, industrial biotechnology, advanced materials, advanced manufacturing technology).


  • CzechInvest – introduction of topic and guests
  • Maria Sullivan and Phillip Walker – How to win new business in the US market
  • Discussion
  • Networking
 Special guests will share their knowledge:
  • Maria Sullivan – International Business Development Consultant in the technology sector and event marketing industry. Strong international sales professional skilled in coaching start-ups and high-growth organizations on their "go-to-market strategy" in new global markets.
  • Phillip WalkerCustomer Advocate Leader at Network Solutions Provider, one of the fastest-growing technology enablement companies. Building and managing the innovation that powers today's companies.

Business Shaker

The future is in your hands, so mix the ingredients of the workshops you crave and take your business to the next level.

Business Shaker is a series of free workshops where experienced speakers give advice on how to solve problems that every entrepreneur may encounter and how to push their business forward. Come and get your questions answered!

This project is implemented by CzechInvest with funding from the Marketing Programme, priority axis 2 – “Development of Business and Competitiveness of Small and Medium-Sized Enterprises” of the Operational Programme Enterprise and Innovation for Competitiveness 2014-2020.

  • 11. 11. 2021 17:00 - 11. 11. 2021 20:00
  • Místo:

    Štěpánská 15, 120 00 Prague 2

    Certificates of vaccination, illness or a valid test are already being checked upon entrance.

  • Kapacita: 30
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