Pavel has created dozens of creative campaigns. He is successful in the area of rebranding and has created and improved numerous brands. Among other things, he was responsible for titles of the CNC media house and focused on writing PR articles. He has been involved with brands such as Futured, Jipka, Aha! and BLESK. As a mentor, he focuses on brand strategy, content strategy, marketing channels, copywriting and the definition of persons/target groups and improvement of the customer experience.